Many small businesses do not have a marketing manager. In many cases, it is the company owner that drives marketing and sales efforts with the gut instinct to survive. Even when small businesses do have a marketing manager, though, many of them are trying to navigate through the complex sales and marketing landscape with little to no success or budget.
How to Promote Your Business with Limited Money is a general-purpose, how-to business book written for business owners and marketing professionals by business owners Dr. Stan Fine and Joseph W. Clote. This guide is not intended to be read as a front-to-back chapter book and rather serves as a quick reference guide. Refer to this book as you need specific information and skip around as needed.
Promoting your business with limited money is one challenging feat, but there are unlimited ideas you can apply to achieve objectives you pre-establish. So, put on your marketing hat, and let’s take action to start showing your prospects the value your business delivers.